Black Falcon Media is a Hong Kong-based marketing company that specialises in driving online traffic. We promote digital courses and e-commerce products — our own offers and offers from the affiliate networks we work with.
We handle the work between a product that needs customers and the people who might want to buy it.
We plan, build and run campaigns primarily on TikTok, Google and Meta, bringing relevant visitors to the products we promote.
We develop and market our own offers in the digital course and e-commerce categories.
We work closely with affiliate networks — selecting offers, running campaigns for them and managing the relationships behind them.
Most of our traffic comes from three advertising platforms. Each reaches people in a different frame of mind, so each gets its own creative, targeting and landing experience.
People scrolling TikTok aren't searching for a product, so the ad has to earn attention in the first seconds.
Search reaches people who are already looking. The job is to match their query and answer it clearly.
Meta's platforms reach broad audiences across feeds, stories and reels, with a wide range of ad formats.
Buying traffic is the visible part. Most of the work happens around it.
Before we spend on an offer, we look at the product, the payout or margin, the landing experience and whether it can be advertised on our channels.
Ad concepts, scripts, hooks and variations, written and produced for each platform rather than reused across all three.
Pages that carry the ad's message through to the offer, built to be clear, accurate and fast on mobile.
Tracking links, conversion events and postbacks set up so every sale can be traced to the campaign that produced it.
Structured tests of creative, audiences and pages, with budgets moved toward what works and away from what doesn't.
Day-to-day work with affiliate networks and their managers: offer access, payout terms, tracking and reporting.
The same four stages apply whether the offer is our own or comes from a network.
The same campaigns and channels drive traffic to both. What differs is who sells the product and how we are paid.
For offers we own, Black Falcon Media is the seller. Customers buy from us, and we are responsible for the order.
For third-party offers, the customer buys from that product's owner at their normal price. When a sale is tracked to our campaign, the affiliate network pays us a commission.
Online education products delivered digitally. These campaigns usually need more explanation before a purchase, so landing pages and pre-sell content carry more of the work.
Physical and consumer products sold online. Creative that shows the product clearly and a short path to purchase matter most here.
Durable campaigns depend on staying within the rules of the platforms and networks we work with.
We build campaigns to meet the advertising policies of TikTok, Google and Meta, and the terms of each network and offer.
Ads and pages should describe a product accurately. We avoid claims that a product or its owner can't support.
We produce our own creative and pages rather than copying other advertisers' work.
Where a relationship needs disclosing — such as an affiliate commission — we disclose it.
Networks looking for publishers to promote offers in the digital course and e-commerce categories.
Owners of digital courses who want more traffic to their product.
Brands that want paid campaigns built and managed around their products.
Hong Kong. Black Falcon Media is operated by Black Falcon Digital Limited, whose registered office is in Kwun Tong, Hong Kong.
Primarily TikTok, Google and Meta (Facebook and Instagram).
Both. We own and sell our own offers, and we also work heavily with affiliate networks, promoting third-party offers in exchange for a commission.
Digital courses and e-commerce products.
Use the contact form below. Tell us about your offer or network, the categories you work in and the traffic sources you allow, and we'll reply.
Tell us about your network, product or program, and we'll get back to you.